Trade not Aid is a movement that has been in motion for a long time with the aim to dispel the misconception that Africa needs help rather than investments. The Ethical Fashion Initiative (EFI) stands as a giant supporter of that movement as their byline states “Not charity, Just work“.

We have often addressed the importance of international brands rather than exporting raw materials from the African continent or simply tagging a handmade sign to their wares; involving the African people in the production process and crediting them duly as the artists and craftsmen they truly are. As Liya Kebede said while sharing her opinion on BOF, “Overall, many designers take inspiration from Africa, but few actually make high-end fashion that is inherently African, in Africa.”

Over the years, the ITC Ethical Fashion Initiative Africa has continued to encourage the demand for traditional craftsmanship by creating jobs for community groups of trained micro-artisans in Africa who make beautiful objects of high standards and quality. Recognizing that fashion is driven by desire, the initiative works closely with international designers to create handcrafted treasures consumers crave; ones that are truly luxurious, including in ethical and environmental dimensions. In return, these artisans get a fair wage and the power to change their lives and those of the people in their communities.

The finished products like the idea is a beautiful thing, and we acknowledge designer labels who have joined forces with the ITC and artisans from the continent to create fashion that’s authentically African.